The task was to create a brand identity that embodied the medspa's commitment to healing and balance, drawing inspiration from the moonstone crystal. The branding needed to reflect a sense of peace and rejuvenation, appealing to clients seeking a serene spa experience.

The logo design employs a clean, minimalist aesthetic, using a simple yet elegant typeface to convey luxury and calm. The two moon phases within the logo's text symbolize transformation and continuity, resonating with the holistic and renewing therapies offered by the spa. The color palette remains soft and neutral, complementing the clean lines and serene imagery of the logo, which underscores the spa’s focus on renewal and balance.