Inspired by the name Vespera, meaning “evening,” the core of the branding revolves around a hand-drawn custom owl icon. The owl, a timeless symbol of wisdom and mystery, naturally fits with the theme of evening, often associated with the night sky and twilight hours. The use of an owl lends a subtle nod to the elite, well-traveled, and knowledgeable clientele the hotel aims to attract

The icon features crescent moons for the owl’s eyes, adding a celestial element that further ties the concept to the night, creating an immediate connection with the evening theme. Stars are integrated into the owl’s chest, subtly portraying a night sky, while sleek lines give the owl a sense of modern elegance and luxury.

The brand combines modernity with timeless elements. The owl, often associated with wisdom and quiet strength, is crafted with a minimalist, geometric style to ensure the logo remains elegant yet impactful. The black, gold & white color palette enhances the sense of sophistication, and further elevates the exclusivity of the brand.